About the brand

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Brand «404 NOT FOUND» was constructed on philosophy of a mistake which is always present in human life, especially in women's.

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Some experience it more and some less. Today «404 NOT FOUND» is looking for noble character of a Russian woman and striving to understand the secret of her soul through history, literature, movie and other sources of inspiration. For example, in the collection autumn-winter 2018/19 the brand asks the question to heroine of the film «Moscow does not believe in tears».